Technology ventures from idea to enterprise
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, this title presents the resource for analyzing opportunities and building new enterprises
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
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New York, NY
Mc-Graw Hill Education
2015
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Table of Contents:
- Part I: Venture Opportunity and StrategyChapter 1: The Role and Promise of Entrepreneurship Chapter 2: Opportunities Chapter 3: Vision and the Business Model Chapter 4: Comptetive Strategy Chapter 5: Innovation Strategies Part II: Concept Development and Venture FormationChapter 6: The Business Story and Plan Chapter 7: Risk and Return Chapter 8: Creativity and Product/Service Developement Chapter 9: Marketing and Sales Chapter 10: Types of Ventures Part III: Organizations, Operations, and Intellectual Property Chapter 11: Intellectual Property Chapter 12: The New Enterprise Organization Chapter 13: Acquiring and Organizing Resources Chapter 14: Management of Operations Chapter 15: Acquisitions and Global Expansion Part IV: Financing and Leading the EnterpriseChapter 16: Profit and Harvest Chapter 17: The Financial Plan Chapter 18: Sources of Capital Chapter 19: Deal Presentations and Negotiations Chapter 20: Leading Ventures to Success