Winning at innovation the A-to-F model
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2011
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| Subjects: | |
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| Summary: | Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation |
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| Physical Description: | xvi, 272 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230343436 (hbk) 0230343430 (hbk) |