Winning at innovation the A-to-F model
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
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Basingstoke
Palgrave Macmillan
2011
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| 020 | |a 9780230343436 (hbk) | ||
| 020 | |a 0230343430 (hbk) | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HD 45 |b .B554 2011 | ||
| 100 | 1 | |a Trias de Bes, Fernando |e author | |
| 245 | 1 | 0 | |a Winning at innovation |b the A-to-F model |c Fernando Trias de Bes, Philip Kotler |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2011 | |
| 264 | 4 | |c © 2011 | |
| 300 | |a xvi, 272 pages |b illustrations |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction Entrepreneurial Barriers To Innovation PART I Overall Picture Of The A-To-F Model Activators Browsers Creators Developers Executors Facilitators The Advantages Of Designing Innovation Processes With The A-To-F Model Annex I - Examples Of Processes Design Using The A-To-F Model Annex II - Detail Of Collaboration Tasks And Examples PART II Planning Innovation Metrics How To Foster a Creative Culture Incentive And Rewards | |
| 520 | |a Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation | ||
| 592 | |a 00023013 |b 22/12/2020 |c RM 183.83 |h CHC Book Distributors | ||
| 650 | 0 | |a Technological innovations |x Management | |
| 650 | 0 | |a Technological innovations | |
| 700 | 1 | |a Kotler, Philip |e author | |
| 999 | |a vtls000067429 |c 55931 |d 55931 | ||