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Winning at innovation the A-to-F model

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes...

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Bibliographic Details
Main Authors: Trias de Bes, Fernando (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: Basingstoke Palgrave Macmillan 2011
Subjects:
Technological innovations > Management
Technological innovations
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