Winning at innovation the A-to-F model
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes...
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| Format: | Book |
| Language: | English |
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Basingstoke
Palgrave Macmillan
2011
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Table of Contents:
- Introduction Entrepreneurial Barriers To Innovation PART I Overall Picture Of The A-To-F Model Activators Browsers Creators Developers Executors Facilitators The Advantages Of Designing Innovation Processes With The A-To-F Model Annex I - Examples Of Processes Design Using The A-To-F Model Annex II - Detail Of Collaboration Tasks And Examples PART II Planning Innovation Metrics How To Foster a Creative Culture Incentive And Rewards