Asas perancangan media dari aspek pemasaran
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Malay |
| Published: |
Kuala Lumpur
Dewan Bahasa dan Pustaka
1992
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| Subjects: | |
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| Call Number : | HF 5826.5 .B37 1992 |
| Item Description: | Includes index Translation of: Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek. |
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| Physical Description: | xiii, 147 p. ill. 24cm |
| ISBN: | 9836227075 |