Asas perancangan media dari aspek pemasaran

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Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	Book
Language:	Malay
Published:	Kuala Lumpur Dewan Bahasa dan Pustaka 1992
Subjects:	Advertising media planning. Matketing.
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Call Number :	HF 5826.5 .B37 1992

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090			\|a HF 5826.5 \|b .B37 1992
100	1		\|a Barban, Arnold M.
245	1	0	\|a Asas perancangan media \|b dari aspek pemasaran \|c Arnold M. Barban, Steven M. Cristo, Frank J. Kopec
260			\|a Kuala Lumpur \|b Dewan Bahasa dan Pustaka \|c 1992
300			\|a xiii, 147 p. \|b ill. \|c 24cm
500			\|a Includes index
500			\|a Translation of: Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
650		0	\|a Advertising media planning.
650		0	\|a Matketing.
700	1		\|a Cristol, Steven M.
700	1		\|a Kopec, Frank J.
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