The Gower handbook of management
A practical guide to best practice in management. By covering a broad range of subjects, the book aims to replicate a forum in which managers can meet experts from a range of professional disciplines. This edition features 65 expert contributors and 20 chapters on subjects new to this edition.
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| Format: | Book |
| Language: | English |
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Aldershot, Hampshire, England ; Brookfield, Vt., USA
Gower
1998.
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| Edition: | 4th ed. |
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Table of Contents:
- Part I. General management
- Principles of management / Philip Sadler
- Towards the virtual organization / Peter Kangis
- The creative organization / Geof Cox
- Corporate governance / Stephen Schneider and David Clutterbuck
- Managing diversity / Walt Hopkins
- Corporate acquisitions and mergers / C. Stuart Jones
- Risk management / Kit Sadgrove
- Managing in the not-for-profit sector / Alan Lawrie
- Corporate culture and competitive advantage / Prabhu S. Guptara
- Customer first : a strategy for quality service / Denis Walker
- Using information systems / Merlin Stone
- Outsourcing / Brian Rothery
- Total quality management / John S. Oakland
- Benchmarking / Sylvia Codling
- Standards and certification / Brian Rothery
- The environment / Eric Cowell
- Part II. Financial management
- Sources of finance / Peter Kangis and Edward Kerr
- Capital project evaluation / Tessa V. Ryder Runton
- The annual accounts / W.P. Ridley
- Working capital and management ratios / Leon Simons
- The nature of costs / Leon Simons
- Budgetary control / Leon Simons
- Part III. Marketing and selling
- Marketing planning / John Stapleton
- Marketing research / Bill Blyth
- Database marketing / Merlin Stone
- Information systems and customer management / Merlin Stone
- Relationship marketing / Merlin Stone
- Brand management / Jack Bureau
- Services marketing / Bernard Katz
- Sales promotion / Tom Brannan
- Pricing / Bryan Atkin
- International trade / Colin Beaumont
- Distribution : the total cost-to-serve / John Gentles and Keith Oliver
- Part IV. Materials and bought-out services
- Purchasing principles and practices / Peter Baily
- Partnership sourcing / Stephen Cannon
- Managing contractors / Dennis Lock
- Just-in-time supplies / D.M. Lascelles and B.G. Dale
- Warehouse operations / Derek Mellor
- Part V. Administration
- Company law / F.W. Rose
- Contracts between companies / F.W. Rose
- European legislation / Ron Bamford
- Corporate relations / David Wragg
- Intellectual property rights / Nicholas Manley
- Facilities management / Michael Warner
- Security / Richard Wilcox
- Part VI. Human resources management
- Recruitment and selection / Peter Humphrey
- Managing the flexible work-force / Widget Finn
- Pay structures and systems / George F. Thomason
- Occupational health and safety / Brenda Barrett and Richard Howells
- Training / Darek Celinski
- Developing effective managers / Alan Mumford
- Coaching and mentoring / David Clutterbuck and Jenny Sweeney
- Employee communications / David Wragg
- Part VII. The personal skills of management
- Time management and personal organization / Philip Moon
- Negotiating / Nicholas Jeffery
- Teamworking / Colin Hastings
- Communicating / Gordon Bell
- Influencing / Geof Cox
- The holistic manager / Vivien Whitaker.