How to market design consultancy services finding, winning and keeping clients

Targetted at design consultancies, this book provides an introductory guide to starting off in business as well as explaining new techniques for design professionals. Marketing strategies and implementation plans are dealt with and case studies are examined.

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Bibliographic Details
Main Author: Preddy, Shan
Format: Book
Language:English
Published: Hampshire Design Council/Gower 1997
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Description
Summary:Targetted at design consultancies, this book provides an introductory guide to starting off in business as well as explaining new techniques for design professionals. Marketing strategies and implementation plans are dealt with and case studies are examined.
Item Description:Includes index
Physical Description:182 p. ill. 26 cm
ISBN:0566077272 (pbk)