Marketing the unknown developing market strategies for technical innovations
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in es...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
1999
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Table of Contents:
- Marketing Technological Innovations
- Major Marketing Problems in Technological Innovation
- Basic Rules of Marketing to Answer Specific Problems
- Analysing Marketing Situations
- Two Possible Development Strategies
- Building Up Your Business