Marketing the unknown developing market strategies for technical innovations

In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in es...

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Bibliographic Details

Main Author:	Millier, Paul
Format:	Book
Language:	English
Published:	Chichester John Wiley & Sons 1999
Subjects:	New products > marketing Product management
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