Product management
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston Burr Ridge lbMcGraw-Hill Irwin lc2002
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| Edition: | 3rd ed. |
| Series: | The McGraw-Hill/Irwin Series in Marketing
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xxv,502p. ill. 24cm |
| ISBN: | 0070275491 |