Product management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston Burr Ridge lbMcGraw-Hill Irwin lc2002
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| Edition: | 3rd ed. |
| Series: | The McGraw-Hill/Irwin Series in Marketing
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| Subjects: | |
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| 100 | 1 | |a Lehmann, Donald R. | |
| 245 | 1 | 0 | |a Product management |c Donald R.Lehmann,Russell S.Winer |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston Burr Ridge lbMcGraw-Hill Irwin lc2002 | ||
| 300 | |a xxv,502p. |b ill. |c 24cm | ||
| 440 | 0 | 4 | |a The McGraw-Hill/Irwin Series in Marketing |
| 500 | |a Includes index | ||
| 650 | 0 | |a Product management | |
| 700 | 1 | |a Winer, Russell S. | |
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