Business marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Irwin McGraw-Hill
1999
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| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | xxix, 670 p. ill. 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256221332 |