Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River,New Jersey
Prentice Hall
2001
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| Edition: | 9th ed. |
| Subjects: | |
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| Item Description: | Includes index CD available for loan |
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| Physical Description: | xxxi,785p. col.ill. 28cm |
| ISBN: | 0130283290 |