Product management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
Irwin McGraw-Hill
1997
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| Series: | The Irwin series in marketing
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| Subjects: | |
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| 100 | 1 | |a Lehmann, Donald R | |
| 245 | 1 | 0 | |a Product management |c Donald R.Lehmann, Russell S.Winer |
| 260 | |a New York |b Irwin McGraw-Hill |c 1997 | ||
| 300 | |a xix,460. |b ill. |c 24cm | ||
| 440 | 0 | 4 | |a The Irwin series in marketing |
| 500 | |a Includes index | ||
| 650 | 0 | |a Product management | |
| 700 | 1 | |a Winer, Russell S | |
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