Differentiate or die survival in our era of killer competition
by: Trout lhJack

Marketing the unknown developing market strategies for technical innovations
by: Millier, Paul
Published: (1999)

Powerful products Strategic management of successful new product development
by: BeanlhRoger

Product management
by: Lehmann, Donald R.

New product development managing and forecasting for strategic success
by: Thomas, Robert J.
Published: (1993)

Grow from within mastering corporate entrepreneurship and innovation /
by: Wolcott, Robert C.
Published: (2010)

The impact of privatisation ownership and corporate performance in the UK
by: Martin
Published: (1997)

Creating breakthrough products innovation from product planning to program approval
by: Cagan
Published: (2002)

Engineering innovative products a practical experience
Published: (2014)

Corporate religion building a strong company through personality and corporate soul
by: Kunde

Strategic brand management
by: Elliott
Published: (2007)

Blue ocean strategy how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan, et al.
Published: (2015)

Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth
by: Kim, W. Chan, et al.
Published: (2020)

Blue ocean strategy how to create uncontested market space and make the competition irrelevant
by: Kim
Published: (2005)

Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan
by: Kim, W. Chan
Published: (2011)

Inovasi produk tip dan panduan
by: Shayfull Zamree Abd. Rahim, et al.
Published: (2013)

Customer-centered products creating successful products through smart requirements management
by: Hooks, Ivy F.
Published: (2001)

Think two products ahead secrets the big advertising agencies don't want you to know and how to use them for bigger profits
by: Mack, Benjamin 1968-
Published: (2007)

Eating the big fish how challenger brands can compete against brand leaders
by: Morgan, Adam 1969-
Published: (1998)

Cadbury's purple reign the story bihind chocolate's best-loved brand
by: Bradley
Published: (2008)

The Brandmindset™
by: Knapp, Duane E.
Published: (2000)

Product concept design a review of the conceptual design of products in industry
Published: (2006)

Leading product innovation accelerating growth in a product-based business
by: Patterson
Published: (1999)

Basic marketing
by: Zikmund lhWilliam G.

Essential marketing
by: Lamb
Published: (2006)

It's all about customers the perfect way to grow your business through marketing,sales and service
by: RobinsonlhJohn Frazer

Successful product development speeding from concept to profit
by: Rosenau
Published: (1999)

Marketing management an asian perspective
Published: (1996)

Marketing management text and cases
by: Dolan lhRobert J.

Marketing strategy Planning and implementation
by: Walker lhOrville C.

Big brands, big trouble lessons learned the hard way
by: Trout, Jack
Published: (2001)

Marketing management text and cases
by: DarymplelhDouglas J.

Marketing Strategy
by: Ferrell
Published: (2005)

Marketing management
by: Diwan, Parag
Published: (1999)

How to write a marketing plan
by: Westwood, John 1947-
Published: (2006)

Product design and development
by: Ulrich, Karl T., et al.
Published: (2008)