Opportunity spotting how to turn good ideas into business success
This work tells you how to cultivate a creative state of mind and how to recognize the value of your own ideas. Whether its the search for new products and services or the need to adapt to rapidly changing markets, this book argues that ideas are the lifeblood of every organization.
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| Format: | Book |
| Language: | English |
| Edition: | Paperback edition |
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Table of Contents:
- pt.1. Generating opportunities
- External sources
- Internal sources
- Psychological strategies
- Enhancing opportunities
- pt.2. Evaluating and implementing opportunities
- Techniques of evaluation
- Overcoming barriers to implementation
- Implementing and developing opportunities
- Benchmarking