101 ways to generate great ideas
Designed for those business executives who must face the challenge of creating good ideas to solve problems for their businesses and their clients, this practical guide is based on the author's 30 years of experience working for leading international companies. It includes numerous techniques f...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan page
1991
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| Subjects: | |
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| Summary: | Designed for those business executives who must face the challenge of creating good ideas to solve problems for their businesses and their clients, this practical guide is based on the author's 30 years of experience working for leading international companies. It includes numerous techniques for understanding various problems, building creativity, generating ideas in groups, developing solutions and measuring the success or failure of ideas. |
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| Physical Description: | 125 p. ill. 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749405333 (pbk) |