Improving marketing effectiveness
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London,England
Profile Books Ltd.
1998
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| Series: | The Economist Books
|
| Subjects: | |
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| 100 | 1 | 0 | |a Shaw |h Robert |
| 245 | 1 | 0 | |a Improving marketing effectiveness |c Robert Shaw |
| 260 | 0 | 0 | |a London,England |b Profile Books Ltd. |c 1998 |
| 300 | |a vii,244p. |b ill. |c 23cm | ||
| 440 | 0 | 4 | |a The Economist Books |
| 650 | 0 | 0 | |a Marketing |x management |
| 650 | 0 | 0 | |a Performance |x Measurements |
| 650 | 0 | 0 | |a Organizational effectiveness |x Measurements |
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