Global marketing foreign entry, local marketing and global management
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
McGraw-Hill Higher Eduction
2000
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| Edition: | 2nd ed |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xx, 604p. ill. 28cm |
| ISBN: | 0073658634 |