Cover Image

Differentiate or die Survival in our era of killer competition

Show other versions (1)

Saved in:

Bibliographic Details
Main Author:	TroutlhJack
Other Authors:	Rivkin
Format:	Book
Published:	N.J.lbJohn Wiley & sonslc2000
Subjects:	Marketing Competition Advertising > Brand name products Brand name products
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Differentiate or die survival in our era of killer competition
by: Trout lhJack

Big brands, big trouble lessons learned the hard way
by: Trout, Jack
Published: (2001)

Brand Management : Principles and applications for effective branding /
by: Singh, Jaywant, et al.
Published: (2024)

Gimme! the human nature of successful marketing
by: Hallward 1961
Published: (2007)

The Brandmindset™
by: Knapp, Duane E.
Published: (2000)

Brand warfare 10 rules for building the killer brand
by: D'Alessandro
Published: (2001)

Harry Potter the story of a global business phenomenon
by: Gunelius
Published: (2008)

The brand who cried wolf Deliver on your company's promise and create customer for life
by: Deming, Scott
Published: (2007)

IMC using advertising and promotion to build brands
by: DuncanlhTom (Thomas R.)

Eating the big fish how challenger brands can compete against brand leaders
by: Morgan, Adam 1969-
Published: (1998)

Strategic brand management building, measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2008)

Branding Malaysia
by: Sya, L.S
Published: (2005)

Understanding brands
by: Cheverton, Peter
Published: (2006)

Will & vision How latecomers grow to dominate markets
by: TellislhGerard J

Branded entertainment dealmaking strategies & techniques for industry professionals
by: Valero, Damaris 1966-
Published: (2015)

Be your own brand a breakthrough formula for standing out from the crowd
by: McNally lhDavid

Corporate charisma how to achieve world-class recognition by maximising your company's image, brands, and culture
by: Temporal, Paul, et al.
Published: (1998)

Branding in Asia the creation, development, and management of Asian brands for the global market
by: Temporal, Paul
Published: (2000)

Advertising and promotions an integrated brand approach
by: Richard J. Semenik, et al.
Published: (2012)

Quantum marketing mastering the new marketing mindset for tomorrow's consumers
by: Rajamannar, Raja
Published: (2021)

Power Brands measuring, making and managing brand success
by: Riesenbeck
Published: (2007)

eBrands building an Internat business at breakneck speed
by: Carpenter lhPhil

Cadbury's purple reign the story bihind chocolate's best-loved brand
by: Bradley
Published: (2008)

Do you matter? how great design will make people love your company
by: Brunner, Robert
Published: (2009)

Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
Published: (2010)

Sport branding insights
by: Stavros, Constantino, et al.
Published: (2020)

Garis panduan menamai syarikat, bangunan, kawasan perumahan, tempat awam dan jalan
Published: (1996)

Koleksi nama anak terindah
by: Marzuki Mohd Noor 1968-
Published: (2010)

Marketing the unknown developing market strategies for technical innovations
by: Millier, Paul
Published: (1999)

Powerful products Strategic management of successful new product development
by: BeanlhRoger

Creating breakthrough products innovation from product planning to program approval
by: Cagan
Published: (2002)

Bottom-up marketing
by: RieslhAl

Asas pemasaran
by: lh
Published: (2004)

Think two products ahead secrets the big advertising agencies don't want you to know and how to use them for bigger profits
by: Mack, Benjamin 1968-
Published: (2007)

Blue ocean strategy how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan, et al.
Published: (2015)

Blue ocean strategy how to create uncontested market space and make the competition irrelevant
by: Kim
Published: (2005)

Best loved baby names and their meaning
by: Zabar, Tracey
Published: (2008)

The Composition of Indian Geographical Names Illustrated from the Algonkin Languages
by: Trumbull, J. Hammond, 1821-1897 (James Hammond)
Published: (2006)

New product development managing and forecasting for strategic success
by: Thomas, Robert J.
Published: (1993)

Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth
by: Kim, W. Chan, et al.
Published: (2020)