The bussiness of innovation managing the corporate imagination for maximum results
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald�...
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| Format: | Book |
| Language: | English |
| Published: |
©2002
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| Summary: | This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. |
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| Physical Description: | xvi, 302 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0814406319 |