The bussiness of innovation managing the corporate imagination for maximum results
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald�...
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| Format: | Book |
| Language: | English |
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©2002
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| 090 | |a HD 30.20 |b .B43 2001 | ||
| 100 | 1 | |a Bean, Roger |e author | |
| 245 | 1 | 4 | |a The bussiness of innovation |b managing the corporate imagination for maximum results |c Roger Bean and Russell Radford |
| 264 | |a New York, NY |b AMACOM |c 2001 | ||
| 264 | 4 | |c ©2002 | |
| 300 | |a xvi, 302 pages |b illustrations |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. | ||
| 650 | 0 | |a Organizational change | |
| 650 | 0 | |a Knowledge management | |
| 650 | 0 | |a Intellectual capital | |
| 700 | 1 | |a Radford, Russell | |
| 999 | |a vtls000006879 |c 7411 |d 7411 | ||