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The bussiness of innovation managing the corporate imagination for maximum results

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald�...

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Bibliographic Details
Main Author:	Bean, Roger (Author)
Other Authors:	Radford, Russell
Format:	Book
Language:	English
Published:	©2002
Subjects:	Organizational change Knowledge management Intellectual capital
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