Strategic marketing channel management
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbMcGraw Hill,Inclc1992
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| Series: | McGraw -Hill series in marketing
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xix,488p. ill. 24cm |
| ISBN: | 00770067570 |