Strategic marketing channel management
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbMcGraw Hill,Inclc1992
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| Series: | McGraw -Hill series in marketing
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| Subjects: | |
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| 039 | 9 | |y 200910081442 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.129 |b B68 1992 |
| 100 | 1 | 0 | |a Bowersox |h Donald J. |
| 245 | 1 | 0 | |a Strategic marketing channel management |c Donald J. Bowersox, M. Bixby Cooper |
| 260 | 0 | 0 | |a New YorklbMcGraw Hill,Inclc1992 |
| 300 | |a xix,488p. |b ill. |c 24cm | ||
| 440 | 0 | 0 | |a McGraw -Hill series in marketing |
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Business logistics |
| 650 | 0 | 0 | |a Physical distribution of goods |
| 650 | 0 | 0 | |a Marketing channels |x management |
| 999 | |a vtls000007223 |c 7435 |d 7435 | ||