Dollars & events how to succed in the special events business
The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strateg...
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1999
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| Summary: | The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future |
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| Item Description: | Includes index. |
| Physical Description: | xvii, 298 pages illustrations 25 cm. |
| ISBN: | 0471249572 (alk. paper) |