Dollars & events how to succed in the special events business

The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strateg...

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Bibliographic Details
Main Author: Goldblatt, Joe Jeft
Other Authors: Supovitz, Frank
Format: Book
Language:English
Published: New York John Wiley & Sons 1999
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008 s1999 nyua i 000 0 eng d
020 |a 0471249572 (alk. paper) 
039 9 |a 201508061457  |b faiz  |c 201501191552  |d shahrim  |c 200910081256  |d VLOAD  |y 200910081141  |z VLOAD 
040 |a UPNM 
090 |a GT 3406 .U6  |b .G65 1999 
100 1 |a Goldblatt, Joe Jeft 
245 1 0 |a Dollars & events  |b how to succed in the special events business  |c Joe Jeft Goldblatt, Frank Supovitz 
246 1 4 |a Dollars and events 
260 |a New York  |b John Wiley & Sons  |c 1999 
300 |a xvii, 298 pages  |b illustrations  |c 25 cm. 
500 |a Includes index. 
505 0 |a Ch. 1. Choosing Success -- Ch. 2. Vision, Mission, Strategic Planning -- Ch. 3. The Event Business Audit -- Ch. 4. Research -- Ch. 5. Dollar Wise -- Ch. 6. Finding Capital -- Ch. 7. Monitoring Success -- Ch. 8. The Marketing Plan -- Ch. 9. Finding and Keeping Great People -- Ch. 10. Achieving Success. 
520 |a The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future 
650 0 |a Special events industry  |z United States. 
650 0 |a Special events  |z United states  |x marketing. 
700 1 1 |a Supovitz, Frank 
999 |a vtls000001091  |c 751  |d 751