Dollars & events how to succed in the special events business
The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strateg...
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| Format: | Book |
| Language: | English |
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New York
John Wiley & Sons
1999
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Table of Contents:
- Ch. 1. Choosing Success
- Ch. 2. Vision, Mission, Strategic Planning
- Ch. 3. The Event Business Audit
- Ch. 4. Research
- Ch. 5. Dollar Wise
- Ch. 6. Finding Capital
- Ch. 7. Monitoring Success
- Ch. 8. The Marketing Plan
- Ch. 9. Finding and Keeping Great People
- Ch. 10. Achieving Success.