APA (7th ed.) Citation

Bergeron lhBryan P. Essentials of CRM: A guide to customer relationship management.

Chicago Style (17th ed.) Citation

Bergeron lhBryan P. Essentials of CRM: A Guide to Customer Relationship Management. New York lbJohn Wiley & Sons Inc. lc2002.

MLA (9th ed.) Citation

Bergeron lhBryan P. Essentials of CRM: A Guide to Customer Relationship Management.

Warning: These citations may not always be 100% accurate.