Perreault lhWilliam D. & McCarthy. Essentials of marketing: A global-managerial approach (8th ed.).
Chicago Style (17th ed.) CitationPerreault lhWilliam D. and McCarthy. Essentials of Marketing: A Global-managerial Approach. 8th ed. New York lbMcGraw-Hill lc2000.
MLA (9th ed.) CitationPerreault lhWilliam D. and McCarthy. Essentials of Marketing: A Global-managerial Approach. 8th ed.
Warning: These citations may not always be 100% accurate.