Services marketing integrating customer focus across the firm
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| Format: | Book |
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Boston lbMcGraw-Hill Irwin lc2000
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| Edition: | 2nd ed. |
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| 100 | 1 | 0 | |a Zeithaml lhValarie A. |
| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm |c Valarie A. Zeithaml, Mary Jo Britner. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Boston lbMcGraw-Hill Irwin lc2000 |
| 300 | |a xxviii,620p. |b ill |c 26cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a customer services |
| 650 | 0 | 0 | |a Services industries |x marketing |
| 700 | 1 | 1 | |a Britner |h Mary Jo. |
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