Consumer behavior and marketing strategy
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| Format: | Book |
| Published: |
New York lbMcGraw-Hill lc2001
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| Edition: | 6th ed. |
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| 090 | 0 | 0 | |a HF5415.3. |b P468 2001 |
| 100 | 1 | 0 | |a Peter lhJ. Paul |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter, Jerry C. Olson |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a New York lbMcGraw-Hill lc2001 |
| 300 | |a xxvi,582p. |b ill |c 25cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Consumer behavior |
| 700 | 1 | 1 | |a Olson |h Jerry C. |
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