Power play the beginning of the endgame in Net markets
In this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearney's groundbreaking consulting work on B2B issu...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
2001
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| 090 | |a HF 5548.32 |b .M67 2001 | ||
| 100 | 1 | |a Moriarty, Mike | |
| 245 | 1 | 0 | |a Power play |b the beginning of the endgame in Net markets |c Michael Moriarty, Bruce Klassen |
| 260 | |a New York |b Wiley |c 2001 | ||
| 300 | |a x, 241 p. |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Six Myths of Net Markets -- Power Players versus the Pure Plays -- Ecosystems: The Smartest Distance between Two Points -- Creating Stickiness with Content -- Follow the Money: Commerce Is Still Core to E-Commerce -- Connection: Can We Talk? -- Being the Biggest from Birth: The WorldWide Retail Exchange -- Covisint Puts the Pedal to the Metal -- Moving Essential Parts around the World the Aerospan Way -- The Challenge of Change Hasn't Changed -- The Competitor Dating Game -- Setting the Global Standard for Standards -- What Happens Next? | |
| 520 | |a In this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearney's groundbreaking consulting work on B2B issues with top companies around the globe, they develop a framework for understanding the implications and competitive advantages of B2B now and in the years ahead. And, with the help of real-life examples and case studies from Microsoft, Intuit, Nabisco, and other major U.S., European, and Asian players in the consumer, automotive, and high-tech industries, they outline proven strategies and tactics managers can use to enter and make the most of the B2B space. | ||
| 650 | 0 | |a Electronic commerce | |
| 650 | 0 | |a Business enterprise |x Computer networks | |
| 650 | 0 | |a Internet | |
| 700 | 1 | |a Klassen, Bruce | |
| 999 | |a vtls000007931 |c 8139 |d 8139 | ||