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Artful persuasion how to command attention, change minds, and influence people

Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...

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Bibliographic Details
Main Author:	Mills, Harry 1950-
Format:	Book
Language:	English
Published:	New York American Management Association 2000
Subjects:	Persuasion (psychology) Influence (psychology)
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