Strategic market planning a blueprint for success
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| Main Author: | |
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| Format: | Book |
| Published: |
Chichester
John Wiley & Sons
1998
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| Series: | Wiley series in practical strategy
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xiii,363p. ill. 24cm |
| ISBN: | 0471979325 |