Powerful products Strategic management of successful new product development
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| Format: | Book |
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New YorklbAmacomlc2000
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| Call Number : | HF 5415.15. B38 2000 |
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| 090 | 0 | 0 | |a HF 5415.15. |b B38 2000 |
| 100 | 1 | 0 | |a BeanlhRoger |
| 245 | 1 | 0 | |a Powerful products |b Strategic management of successful new product development |c Roger Bean, Russell Radford |
| 260 | 0 | 0 | |a New YorklbAmacomlc2000 |
| 300 | |a xii, 274p |b ill |c 24cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a New products |x marketing |
| 700 | 1 | 1 | |a Radford |h Russell W. |
| 999 | |a vtls000008767 |c 8504 |d 8504 | ||