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Technology distribution channels understanding and managing channels to market

"Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners in...

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Bibliographic Details
Main Author: Dent, Julian (Author)
Format: Book
Language:English
Published: London Philadelphia Kogan Page 2014
Subjects:
Marketing channels
Technology > Marketing
Business planning
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