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Quantitative data analysis in communication research

Quantitative data analysis is a scientific approach that allows researchers to learn a situation or phenomenon through numerical data. It helps researcher to apply the proper methods in collecting data, employing accurate analyses, interpreting the data correctly and effectively presenting the resul...

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Bibliographic Details
Main Authors: Ahlam Abdul Aziz (Author), Zaridah Abdullah (Author), Antashah Mohd Nor (Author)
Format: Book
Language:English
Published: Selangor, Malaysia UiTM Press 2021
Subjects:
Quantitative research
Communication > Research
Government publications > Malaysia
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