21st century communication a reference handbook
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
Sage
2009
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| Series: | 21st century reference series
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| Subjects: | |
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Table of Contents:
- Volume One : Part I. The discipline of communication
- Part II. Approaches to the study of communication
- Part III. Key process of communication
- Part IV. Forms and types of communication
- Part V. Key characteristics of messages
- Part VI. Key communication relationships
- Part VII. Factors affecting communication
- Part VIII. Challenges and opportunities for communication
- Volume Two : Part IX. Media as communication
- Part X. Communication as a profession
- Part XI. Journalism
- Part XII. Public relations
- Part XIII. Advertising
- Part XIV. Media management