How to write successful fundraising letters
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA
Jossey-Bass
c2008
|
| Edition: | Second edition |
| Series: | Jossey-Bass nonprofit guidebook series
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| Subjects: | |
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| 100 | 1 | |a Warwick, Mal |e author | |
| 245 | 1 | 0 | |a How to write successful fundraising letters |c Mal Warwick |
| 250 | |a Second edition | ||
| 264 | 1 | |a San Francisco, CA |b Jossey-Bass |c c2008 | |
| 264 | 4 | |a © 2008 | |
| 300 | |a xviii, 310 pages |b illustration |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Jossey-Bass nonprofit guidebook series | |
| 500 | |a Includes index | ||
| 505 | 0 | |a Pt. 1. Motivating your audience -- 1. Why people respond to fundraising letters -- 2. How a fundraising letter is like a personal visit -- 3. What donors really think about fundraising letters -- 4. Characteristics of an effective fundraising letter -- 5. A leisurely tour through one successful appeal -- Pt. 2. The letter writer's plan of action -- 6. What to do before you write any fundraising letter -- 7. Eight steps toward successful fundraising letters -- 8. The cardinal rules of fundraising letters -- 9. You're writing for results, not for a Pulitzer Prize -- Pt. 3. Customizing your appeal -- 10. Recruiting new donors : starting intimate conversations with strangers -- 11. Welcoming new donors : treating people like part of the family -- 12. Appealing for special gifts : bringing your case down to earth -- 13. Asking for year-end contributions : making the most of the holiday spirit -- 14. Recruiting monthly sustainers : offering small donors a chance for greater impact -- 15. Soliciting high-dollar gifts : framing the case for major contributors -- 16. Going for bigger gifts : persuading donors to make an extra commitment -- 17. Seeking annual gifts : building long-term loyalty, one year at a time -- 18. Thanking your donors : friend-raising before fundraising -- 19. Promoting legacy gifts : seeking the ultimate commitment -- Pt. 4. Using e-mail and the Internet -- 20. Writing online appeals : harnessing the power of the Internet -- Pt. 5. The letter writer's toolbox -- A. Sixty successful outer-envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the word "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Books and other resources to help you write successful fundraising letters | |
| 592 | |b 13/08/2012 |c RM 119.35 |h Cerdik Publications Sdn. Bhd | ||
| 650 | 0 | |a Direct-mail fund raising | |
| 650 | 0 | |a Nonprofit organizations |x finance | |
| 830 | 0 | |a Jossey-Bass nonprofit guidebook series | |
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