Quantum marketing mastering the new marketing mindset for tomorrow's consumers

"As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a...

Full description

Bibliographic Details

Main Author:	Rajamannar, Raja (Author)
Format:	Book
Language:	English
Published:	[Moosic, Pennsylvania] HarperCollins Leadership, an imprint of HarperCollins 2021
Subjects:	Marketing Branding (marketing)
Tags:	Add Tag No Tags, Be the first to tag this record!