Reluctant capitalists bookselling and the culture of consumption
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
University of Chicago Press
2006
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Table of Contents:
- Commercial culture and its discontents
- From dry goods merchant to Internet mogul : bookselling through American history
- Providing for the sovereign consumer : selecting and recommending books
- Designing the bookstore for the standardized consumer
- Serving the entertained consumer : the multifunction bookstore
- Bargaining with the rational consumer : selling the low-cost book
- The revolt of the retailers : independent bookseller activism
- Pursuing the citizen-consumer : consumption as politics.