Thinking about management

This book contains briefings which examine the three phases of the managerial mind - thinking, changing and operating.

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Bibliographic Details
Main Author: Levitt, Theodore 1925-2006 (Author)
Format: Book
Language:English
Published: New York Free Press 1991
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Table of Contents:
  • The thinking manager
  • The not-good manager
  • Management and knowledge
  • Management talent and knowledge work
  • Decisions
  • Command and consent
  • The mixed metrics of greed
  • Rascality and virtue
  • Convictions
  • Betterness
  • Innovation
  • The youthification of management
  • The innovating organization
  • On agility and stability
  • Fast history
  • Deliriums of entrepreneurship
  • Entrepreneuring eastern Europe
  • Futurism and management
  • The chryslerization of America
  • The pluralization of consumption
  • Customer, money, and conscience
  • Making sense about strategy and customers
  • Business-to-business
  • Cost evasions and gross margin escapes
  • The marketing mode
  • Trust in advertising
  • The law of the lunch.