Digital business transformation how established companies sustain competitive advantage from now to next

"Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients? businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will inclu...

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Bibliographic Details
Main Author: Vaz, Nigel (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc., 2021
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MARC

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020 |a 9781119758679 (hbk) 
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040 |a UPNM  |b eng  |c UPNM  |e rda 
090 |a HD 30.2  |b .V39 2021 
100 1 |a Vaz, Nigel  |e author 
245 1 0 |a Digital business transformation  |b how established companies sustain competitive advantage from now to next  |c Nigel Vaz 
264 1 |a Hoboken, New Jersey  |b John Wiley & Sons, Inc.,  |c 2021 
264 4 |a © 2021 
300 |a xxv, 198 pages  |b illustration  |c 24 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes index 
520 |a "Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients? businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will include examples of the challenges faced by globally respected organizations to determine if they are going to defend, differentiate or disrupt themselves and understand which approach will yield successful outcomes, in the short medium and longer term and how leaders can de-construct decision-making across every level of an organization once they embark on this journey"  |c Provided by publisher 
592 |a 00015767-21  |b 30/11/2021  |c RM 93.77  |h Areesh Education and Tranding 
650 0 |a Information technology  |x Management 
650 0 |a Information technology  |x economic aspects 
650 0 |a Organizational change 
650 0 |a Strategic planning 
999 |a vtls000101149  |c 90122  |d 90122