The elements of Internet style the new rules of creating valuable content for today's readers
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| Format: | Book |
| Language: | English |
| Published: |
New York
Allworth Press
2007
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Table of Contents:
- The new publishing landscape and lexicon
- Creating valuable content : the Internet influence
- Connecting with tomorrow's readers, customers, and colleagues
- Understanding what Web 2.0 means for editors and writers
- Listening to people talk : how conversational media works
- Shaping information for its users : the pursuit of usefulness
- Web style : writing, organizing, editing
- The rules used to matter. What now?
- You've got a style of your own
- New usage : adventuresome, troublesome, or tiresome?
- Coda : the future of the book