Marketing a service for profit a practical guide to key service marketing concepts
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| Main Author: | |
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| Format: | Book |
| Published: |
LondonlbKagen Page limitedlc2000
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| Series: | Marketing in action series
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | vii,200p. 23cm |
| ISBN: | 0749419199 |