Marketing a service for profit a practical guide to key service marketing concepts

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Bibliographic Details
Main Author: ClarkelhGreg
Format: Book
Published: LondonlbKagen Page limitedlc2000
Series:Marketing in action series
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039 9 |y 200910081509  |z VLOAD 
090 0 0 |a HD9980.5  |b C59 2000 
100 1 1 |a ClarkelhGreg 
245 1 0 |a Marketing a service for profit  |b a practical guide to key service marketing concepts  |c Greg Clarke 
260 0 0 |a LondonlbKagen Page limitedlc2000 
300 |a vii,200p.  |c 23cm 
440 1 0 |a Marketing in action series 
500 0 0 |a Includes bibliographical references and index. 
650 0 0 |a Service industries  |x Marketing 
999 |a vtls000009420  |c 9029  |d 9029