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Sport branding insights

"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyo...

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Bibliographic Details
Main Authors:	Stavros, Constantino (Author), Smith, Aaron 1972- (Author)
Format:	Book
Language:	English
Published:	London Routledge 2020
Series:	Sport business insights
Subjects:	Branding (marketing) Sports administration Sports > Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

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